Radio
has emerged as a very powerful medium to reach the masses. In short, a very
strong tool to advertise. Whether it is about establishing a brand or recalling
an existing brand, gone are those days, when TV was considered to be only
powerful medium to propagate brands, now, radio is one medium that cannot be
ignored.
According to
the FICCI-KPMG report, The Indian M&E industry grew by 12.6% overall. The
sector is projected to grow at a healthy CAGR (Compound Annual Growth Rate) of
15.2 percent to reach INR 1661 billion by 2017. It can, therefore, be inferred
that the viewership/listenership has also increased. With increasing TV sets at
home, people are investing in a simple Radio set too. And, why just at home to
access Radio, when you can listen to it in your car, café or any other public
place. This explains it all! It is one of the powerful 24x7 tool to advertise
your brand!
Selectivity: Radio can target a specific
consumer group. Consumers spend more time listening to the radio than watching
television. You want to target a working professional? “Morning” is the time my
friend! You cannot miss radios advertising the realtors and their schemes. You
dare switch to another radio station and you will hear some other builder publicizing
its brand.
Cost effective: This is a low cost media to
use when advertising. Radio commercials require a good media agency. They will
do the job for you and all you need to do is to approve! Advertisers can build
and target a larger reach and frequency because of the low overall cost of
radio. You do not need to hire actors or models, as required in TV or Print
commercial.
Integrated
marketing opportunities:
Not just advertising on Radio helps but also tie-ups with show in the prime
time is effective by engaging listeners and RJ initiating the interaction.
Time efficient: How long does it take to get
a television or print campaign off the ground? Producing a quality radio spot
can happen as fast as two days. This means, you are able to test your message
or brand on the radio almost as quickly as you think of it. Boss has given u a
deadline to market the product. Hire a media agency; get a radio spot, and
KABOOM! Your ad is on air, the next day!
Radio
advertising can enhance a brand and
product in a tremendous way if it is done in the right manner and at the right
time and place.
Do you need help with radio
advertising, TV advertising, media planning or productions? We can help!
